OM

Frokosten blev for alvor en essentiel del af hverdags- og arbejdslivet i Danmark i 1880’erne. Industrialiseringens fremdrift betød forkortede frokostpauser, der ikke gav arbejdere tid nok, til at nå hjem til frokost i privaten.

Sidenhen er danskerne ikke blevet mindre travle, og forstyrres konstant af omgivelser, telefoner og medier.

Nu er tiden kommet til at stoppe op - slukke telefonen - og nyde hinandens nærvær, et godt måltid og en god øl.

Frokostøltraditionen er dybt forankret, og Royal Unibrew ønsker med FROKOSTFESTENat vise, at en alkoholfri øl fra Anarkist kan fuldende den samledefrokostoplevelse. Øllene er udviklet af eksperter og nøje udvalgt for at komplimenterebåde smag og den gode stemning - uden nogen form for påvirkning.

I samarbejde med Madbillet ønsker Royal Unibrew at skabe fokus omkring den gode og nærværende frokostoplevelse.

Sammen med udvalgte restauranter og cafeer, vil Royal Unibrew og Madbillet, i perioden fra 12. - 21. april 2024, opmuntre danskerne til, at mødes over frokosten med en dertilhørende alkoholfri øl, der bakker op om den gode smagsoplevelse.

Du kan vælge mellem:

En delikat frokostservering og en alkoholfri øl fra Anarkist for 175 kroner(+ gebyr) eller premium frokost og en alkoholfri øl fra Anarkist for 285 kroner(+ gebyr).

Inviter din partner, din kollega, dine søskende eller måske en forældre, til at nyde en pause fra hverdagen.

Vi ses!

ABOUT

Lunch became an essential part of work and every day life in Denmark in the 1880s. The progress of industrialization meant shortened lunch breaks that did not give workers enough time to get home for lunch in private.

Since then, the Danes have not become less busy, and are constantly disturbed by their surroundings, telephones, and the media.

Now is the time to stop - turn off the phone - be present, and enjoy a nice lunch and a great beer.

The tradition of drinking beer at lunch is deeply rooted. With FROKOSTFESTEN, Royal Unibrew wants to show that an alcohol-free beer from Anarkist can complete the overall lunch experience. The beer has been developed by experts and carefully selected to complement the taste and the good atmosphere - without any alcohol influence.

In collaboration with Madbillet, Royal Unibrew wants to create a focus on the good and present lunch experience.

With selected restaurants and cafes, Royal Unibrew and Madbillet will, from 12 - 21 April 2024, encourage the Danes to meet over lunch and a great non-alcoholic beer that supports the good taste experience.

You can choose between:

A delicious lunch service and a non-alcoholic beer from Anarkist for DKK 175 (+ fee) or a premium lunch and a non-alcoholic beer from Anarkist for DKK 285 (+ fee).

Invite your partner, your colleague, your siblings or perhaps a parent to enjoy a break from everyday life.

See you!